Leverage the power of sports, entertainment, and live experiences to execute innovative strategic solutions that maximize opportunities and deliver on brand, marketing, and business objectives.
Natural Light: Bringing the Party to The Masters
GSE in collaboration with Natural Light’s AOR, Zeno Group, ideologized the concept of developing a frat party outside of one of the most buttoned-up institutions in the world – The Master’s. GSE was responsible for contracting a local production company, overseeing the build out, branding and event-day operations, and activating as part of Natural Light’s Barstool Sports partnership and Smylie Kaufman endorsement deal. This event received national notoriety, including articles in Forbes, Golf.com, Sports Illustrated and SBJ, as The Natty Shack housed over 1,000 attendees over the two days, most of which were within the desired age range of 21-27 years old, doubling Anheuser-Busch’s expected turn out.
Emirates: Helping the World’s Airline Redefine the US Open
GSE supported Emirates Airlines on strategy, hospitality and activation of their US Open sponsorship, including digital and social strategy, on-site activation, hospitality, merchandise, talent management, and more. With the goal to drive familiarity of the Emirates brand throughout the United States, the strategy aimed to highlight the Emirates story, product, service, and passion of sport through purpose, engagement, content, and experiences.
IZOD: Expanding Their PGA Roster and Initiatives
When IZOD decided they wanted to expand their PGA Tour roster and overall golf initiatives, GSE leveraged our extensive expertise in the golf landscape to ensure IZOD maximized their value and brand exposure. GSE identified, vetted and onboarded ambassadors based on specific brand criteria. IZOD quickly became one of the most prevalent apparel brands active on the PGA Tour.
Telstra: Creating the Perfect Event
With a global footprint, GSE was selected by Telstra, Australia's largest telecommunications company, to secure talent for their annual Telstra Vantage™ event, an invitation-only experience that combines spectacular experiences, inspirational speakers, world-leading technology and outstanding networking opportunities. GSE secured heroic Australian cave-divers Dr. Richard Harris and Craig Challen for their very first public appearance to share their emotional and inspiring story. GSE is committed to providing a personal approach and creative solutions to clients in order to secure the perfect speaker to not only meet, but exceed expectations.